How do you discount?

Like all marketplaces, The RealReal works to align supply with demand. 

Our initial list price (item price when launching at site) reflects the item's highest potential market value based on recent sales and current market trends. Once the item is listed, we constantly monitor demand cues like item views and members adding that item to their Obsessions to evaluate whether or not we need to adjust the price of an item to match market interest; introducing incremental discounts to encourage the item’s sale to interested parties for the best possible price.

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